Vanessa Arbuthnott Fabrics
Vanessa Arbuthnott produces beautifully printed furnishing fabrics inspired by the nature surrounding her home (and company headquarters) in a converted cow byre in the heart of the Cotswolds. We were approached by Vanessa to redesign her brochure and to develop new branding for the company.
We developed an entirely new format for the 2012 brochure with clean, easy-to-navigate layouts that allowed the wonderfully-styled room sets to show off the fabrics to their best. A separate ‘collections by colour’ swatch book supplement allowed the order information to remain apart from the ‘lifestyle’ imagery of the main brochure and encouraged customers to coordinate fabrics across collections. The company has received hugely increased interest from both trade customers and consumers alike.
“Our customers have all commented on the new look, and everyone loves the brochure. I’m delighted with the blend we’ve achieved… inspiration combined with practicality, there’s a clarity and thoughtfulness to the layouts. Thrilled!