Royal Academy of Music Prospectus

After working with the Royal Academy of Music on a refresh of their branding, we developed new styling for their 2018 prospectus. Our aim was to focus more firmly on the student experience at R.A.M. than previous years – we chose a format that had the feel of a hand-book, and introduced sections on ‘learning through performance’, ‘life in London’, and the Academy’s global reach as well as pages on specific disciplines. Along with other redesigned publications such as the termly concert diary and concert programmes, the new look prospectus showcased the Academy’s new branding and a new direction for its communications.