Oxford Playhouse

By the mid 2000’s, Oxford Playhouse’ identity was suffering from a mismatch of its rather formal and outdated style with the dynamism and energy of both its management and its lively programming. Our rebranding program began with a powerful and contemporary mark and a commitment to avoid the straitjacket of rigid brand guidelines.

The new identity, which was applied to programme literature, exterior and interior graphics, website, uniforms and more, has proved that it has the flexibility to change mood and tone as easily as the Playhouse moves from Chekhov to Charleys Aunt.

Ticket sales in the first year following the rebranding increased by 37%, and the Playhouse core branding remains little changed over a decade on.