Macmillan Publishing: Lifeskills

Macmillian Education asked us to develop branding and a visual program for their ‘Life Skills’ resources – lesson plans, teaching guides, games and online resources – to help teachers to integrate ‘soft’ skills (such as critical thinking, time management and problem-solving) teaching into their curriculum.

Our ‘tree of life’ logo provided a perfect vehicle to carry the various different strands of the programme, and the brand guidelines we developed ensured that Macmillian Life Skills materials would maintain visual consistency wherever they were produced around the world.