Riverside Stratford is an extraordinary venue situated on the Avon River just outside Stratford-upon-Avon. The company hosts a restaurant, a bar, and event spaces for conferences and weddings. As part of a major refurbishment of the interiors of this iconic building, we were asked to develop refreshed branding for the overall organization, and for its three distinct offerings. The project also required name generation for the three spaces, and we used the building’s location and its nautically-themed architecture for inspiration (we had great fun naming the pizzas!). The ‘Muddy Oar’ bar, the ‘Galley Restaurant’, and the ‘Upper Deck’ event spaces were branded with logos that sat comfortably with the overarching Riverside branding but could retain their own distinct personalities. We created signage, menus, marketing collateral and a website to promote the location to visitors from Stratford and beyond.