Oxford Brookes University runs its own restaurant, staffed by students from its Hospitality, Leisure and Tourism faculty. Brookes wanted to develop a new brand image for the restaurant that would be rooted in the main University’s corporate identity, but would be distinctive enough to attract customers from beyond the campus. The public can eat at the restaurant during term time, sampling excellent cuisine from star chefs of tomorrow!
Our simple branding solution took the Brookes wordmark and developed a negative coloured version that was used, with a sophisticated colour palette, across menus, signage, publicity materials and uniforms.